Ideal for: SMEs, larger employers, public sector organisations and businesses with social value or ESG commitments.
Are you investing time in schools and colleges but unsure whether it’s making a real difference to your business?
This practical and interactive workshop will show employers of all sizes how to measure and maximise the impact of their education outreach using the free Careers & Enterprise Company (CEC) Employer Standards framework. The framework helps employers align engagement activities with business priorities such as talent pipeline development, skills recruitment, workforce diversity and social value commitments.
You’ll leave with a simple approach to evaluating your current activity, identifying opportunities for improvement, and creating a progressive outreach programme that delivers benefits for both young people and your organisation. You’ll also discover how joining a countywide network of employer volunteers can help inspire future talent while supporting your recruitment, community and social value goals.
Key takeaways:
- Measure the impact of your current engagement activities.
- Use the CEC Employer Standards as a practical roadmap for improvement.
- Build a more strategic and effective talent pipeline.
- Strengthen evidence of social value and community impact.
- Connect with a network of employers committed to supporting young people across the county.
Meet Your Facilitators
Marnie Bourne
Marnie is a Senior Manager for Strategic Business Engagement at The Careers & Enterprise Company, the national body for careers education.
Having previously worked in a range of trade, CSR and corporate partnership roles she now leads on the Employer Standards for Careers Education, a framework and tool for improving the quality of employer engagement in careers education. The tool was launched in 2023 and has since been used by over 1700 employers. Insights from the tool demonstrate the business benefits of high quality, inclusive careers education engagement including modern work experience.
Cath Dutton
Cath is Strategic Careers Lead for Cumria Combined Authority, supporting schools, colleges and special schools to strengthen careers education through employer engagement and partnerships.
With more than 28 years’ experience across the hospitality, tourism, education and business sectors, she has a strong background in skills, workforce and career development. Cath is Chair of the Western Excellence in Learning and Leadership (WELL) Project and previously served as Chair of Governors at Kendal College.
She is passionate about helping Cumbria’s young people develop the skills, confidence and aspirations to achieve their potential.
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