Understand what the next generation is looking for from work and how your employer brand affects recruitment.
We’ll help businesses understand what the next generation wants from work, how your brand and digital marketing influences recruitment, and provide practical, cost-effective ways to showcase your business in the best light.
In this workshop you will:
- Understand what today’s workforce, particularly younger candidates, are looking for in an employer
- Identify strengths and gaps in your current website and social media from a recruitment perspective
- Leave with clear, practical actions to improve how your business attracts talent
Meet your Workshop Facilitator
Dan McAuley
Dan McAulay is the founder and director of Twenty Twenty Studio, a Carlisle-based marketing and design studio helping SMEs across Cumbria with brand strategy, creative campaigns and hands-on marketing support.
With over a decade of experience spanning public sector communications, agency work and consultancy, Dan works with businesses of all shapes and sizes across the county, from one-man-bands to established local firms, including accountants, property developers and tech startups.
Having launched Twenty Twenty Studio in 2025, Dan represents a new generation of marketers, combining AI and modern tools with proven strategic fundamentals to give SMEs big-agency thinking without the big-agency price tag.
He’s known for his warm approach, taking time to understand a business before recommending marketing that will actually work.
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